![]() I was sucked into the deep vortex of those Sitka Open Country videos that came out years ago. Until we can read the minds of a deer, coax them into telling us what they know, then make them turn on their own kind, and replace their hooves with fingers, we will never really know what the right color scheme is best. Think about it like this… camouflage is not made by the game animals we hunt, it’s made by humans and while we do have an idea of how deer vision might work, we’re still biased to what our human eyes are attracted to. I’m not saying that if you buy camouflage then you’re doing it wrong, in fact, I am the first to admit that I still believe that any advantage you can get when you’re in the woods chasing big game is a great thing to do, but it’s not the end-all-say-all. I might have just blown some brains up with this one, but hear me out for a minute. Number 2: Camo is More About Marketing and Brand Recognition than it is About Camouflage ![]() Check out these links to see for yourself (Note: links valid as of 12/11/17)įrom a cost-savings perspective, switching to solids could save you a ton of money. Why some brands do this and others don’t, I have no idea, but the proof is pretty much in the pudding with brands like First Lite (sorry guys…but I this is part of the proof). Hence why you see the same pair of pants in solid brown sold for less than the ones with the fancy camo pattern on them (cough…First ugh, cough). Those increased costs to license are passed along to the consumer. Some of it has to do with patterns being proprietary so there are licensing fees (think Multicam) when a brand uses it. Without getting too far into the weeds with the “why” behind this is, I’m just going to point out that in some cases, camouflage clothing can be more expensive simply because it’s camouflage. Number 1: Camouflage Can Cost More Just For Being Camouflage I had to weigh the pros and cons of giving up camo and I’ve boiled them down into 3 main points. The result has been incredibly freeing, but getting here wasn’t easy. ![]() So today, I can tell you that I now only own 3 camouflage items a pair of gloves, a beanie, and a neck gaiter, and I only have them because I probably can’t sell them anyhow. Be as bush-like as you want, all big game animals have to do is smell you or catch you itching your nose and the gig is up. What boy doesn’t? The thing is though, I’ve done far more research than I care to admit on if camouflage is effective and I’ve come to learn that while it certainly doesn’t hurt, the reality is that no pattern of any kind - regardless of how new and fancy it is - can never cover up poor hunting technique. I needed a sort of nicotine patch to help me through it because since I was a little boy, I’ve always loved camo anything. So, I decided to begin quitting camouflage altogether. It made me sick just thinking about it and yet, I continued to be attracted to the camouflage marketing Jedi mind trick these brands are pumping out year after year. The Sitka Open Country never got the love it deserved so yet again, there it sat for up to 365 days a year, $500 or more in top of the line technical clothing. ![]() I had only purchase pants, a shirt, hoody, and a light jacket before jumping off that train. ![]() I was on my way to doing the same thing with Sitka gear until Kuiu came along and stole my heart with their lower prices and new patterns. When I’d see all my camouflage clothing just sitting there it made me a little embarrassed I convinced myself it was okay to spend over $100 on a pair of pants I wore 5% of the year, and pair of pants was just the beginning! I had an entire Verde uniform from Kuiu all the way from pants and shirts to warming layers and finally rainwear. ![]()
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